Styling Direction for Activewear & Lifestyle Brands
Selected work relevant to the Senior Style & Creative Studio Director role
I specialize in styling and creative direction for activewear, performance apparel, and lifestyle brands, with a focus on movement, fit, and consumer-first storytelling. My work spans e-commerce, campaign, and editorial platforms, partnering closely with brand, marketing, and product teams to deliver scalable visual systems that support brand identity and business goals.
Peloton
Role: Creative Styling Director | Scope: Campaign, Product, Platform, Social
Led styling direction for a flagship Peloton collaboration spanning site-wide campaign imagery, in-class content, and social platforms. Translated cultural influence into performance-driven, on-figure styling—balancing movement, fit, and expressive detail within a cohesive, product-forward visual system.
Adidas
Role: Lead Stylist | Scope: Campaign, Product, Talent, Social
Led on-set styling for a branded Adidas collaboration featuring talent-driven lifestyle imagery. Partnered closely with brand and talent teams to align athlete and influencer styling with product storytelling, brand identity, and platform-specific execution across digital and social channels.
